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Merchandising

Marchandising

The Tour Auto is also an Art de Vivre materialised by must have. The handpicked Tour Auto Optic 2ooo partners have created wishful items to perpetuate this very special week: eagerly expected, short-lived; then waiting for 2012!

Alain Figaret

In 2013, Alain Figaret will once again act as elegance referee of the Tour Auto Optic 2ooo. From head to wrists, Figaret offers a limited edition collection of jackets, shirts and accessories to adopt the "Tour Auto Attitude".
For sale on the dedicated website and in the Alain Figaret boutiques which will bear the Tour colours from April on; also available in the official travelling boutiques in the rally’s stop-over cities.

Jack Russell Malletier

This computer bag in grey coated canvas and leather trim, with an original cotton lining in navy blue, is perfectly adapted to business use. This bag includes numerous interior pockets (2 pockets for telephone, cables, moleskine book etc..), one foamed computer pocket for 15’’ laptop, one large inner zipped pocket and pen loops, a nice and comfortable shoulder strap completed this bag. This very beautiful and limited edition computer bag with its large (12cm width) compartment is very practical and efficient for business.
Public price €190 (VAT incl.).

Lanson

A tour of France without champagne would be as long as a month of Sundays… Lanson has anticipated and the new edition of the brand’s famous box bears the rally’s colours. Lanson Extra Age (X.A) Brut
www.lanson.fr

Leica

The Leica X2 spontaneously captures life’s stories in authentic and brilliant-quality pictures thanks to its new image sensor, fast autofocus, and the choice of automatic or manual control. The German-made Leica X2 – for the sheer joy of photography.
Information : http://en.leica-camera.com/home/
Visible at the Tour village – Grand Palais in Paris.

Les Ateliers Ruby : Regularity Helmet

An original "Tour Auto 2013 Pavillon" helmet was created by home designer Jérôme Coste and edited by the Ateliers Ruby as an 8 piece limited edition: “Multiple” Tour Auto 2012; numbered to be a collectible.
This helmet is available to order from XS to XXL size and meets the ECE 2205 et DOT standards.
Contact : tourauto@ateliersruby.com
+33 953 88 87 47
"Multiple" Pavillon Tour Auto - 850€ TTC

Weston

Cette année J.M Weston a redessinée en édition limités pour le Tour Auto une Racing shoe J.M. Weston.
Prix : 410€ TTC
Vente dans la boutique J.M Weston au Grand Palais

L'épopée du Tour de France Automobile

The essential Tour Auto bible by Maurice Louche.
Become an expert on the history of the Tour de France Automobile with this “bible” which includes the models having participated, the classifications, the itineraries and many exceptional photos. A definite must for all motor sport enthusiasts collections.
French & English language.
Retail Price: €. 169 (tax incl.)+ sending cost.
Visible in the 'Village du Tour'.
Orders:
www.editionsmauricelouche.com